Metrics & KPI’s

What does it all mean? That question might sound like hyperbole, but metrics are your compass to know where your startup is headed.

Cash Runway, LTV/CAC, Gross Margin, Churn, Payback Period, Magic Number, and other metrics are critical to determining whether you should adjust spend in marketing, product, or other areas. Even those startups in their infancy and not yet at scale benefit from insight into these metrics to help inform ongoing strategic financial decisions.

To have solid metrics and KPI’s, you must have accurate data. That data doesn’t just come from your CRM and sales tools, but from your financial statements and forecasts. Formation Financial knows how important it is to get it all right.